Meridian Homes: from empty show flat to a 3,100‑name waitlist
How Kitss rebuilt Meridian's brand, launched their pre‑sale campaign, and turned cold traffic into qualified buyer leads in 90 days flat.
Who Meridian Homes is, and where they started
Meridian Homes is a mid‑size residential developer building premium low‑rise apartment communities on the edge of growing suburban markets. Across two earlier projects, every unit had sold through broker networks — Meridian had never run a direct‑to‑buyer digital campaign, and had no owned channel to talk to prospective buyers directly.
Ahead of their third launch, they came to Kitss with a construction timeline, a floor plan, and no website, ad account, or lead‑capture system in place.
What "success" had to look like
Sell 60% of Phase 1 before construction completed — without paying broker commission on every unit, in under three weeks of runway before launch day.
No digital presence
No website, no ad accounts, no CRM, no way to capture or follow up with a lead.
Unproven audience
The team had never sold direct‑to‑buyer, so nobody knew who was actually searching in this price band.
Compressed timeline
Pre‑launch marketing needed to be live in under three weeks — with the sales floor already staffed and waiting.
How we got there — four phases, twelve weeks
Discovery & Positioning
Buyer research, competitor pricing audit, and a messaging framework built around what actually moves this audience — price transparency, connectivity, and move‑in timelines.
Brand & Website
Refined visual identity, a project microsite with a virtual walkthrough, and a GoHighLevel CRM wired to capture and route every enquiry automatically.
Campaign Launch
Meta and Google ad creative across four audience segments, dedicated landing pages per segment, and a retargeting funnel for every visitor who didn't convert first time.
Optimize & Scale
Weekly A/B testing on creative and audiences, lead scoring so the sales team called hot leads first, and automated handoff from ad click to site‑visit booking.
A look at the ads that did the work
RERA‑approved, 12 mins from the ring road. Book a free site visit this weekend — limited Phase 1 inventory remaining.
Your New Home Starts Here
3 & 3+1 BHK residences, ready sooner than you think.
Book a Free Site VisitThe numbers, 90 days after launch
Hear it straight from Meridian's team
“Kitss didn't just build us a website — they gave us a pipeline. We had a waitlist before we'd poured the first slab.”
What the client said, on the record
"Kitss ran our entire pre‑launch campaign end to end — brand, website, and ads. We sold out Phase 1 six weeks ahead of schedule. Communication was excellent throughout."
"What stood out was how fast the team moved — creative was live within three weeks of kickoff, and they kept optimizing every week after. Would hire again without hesitation."
Message for us
Working with Kitss felt like adding a marketing department overnight. They understood our buyers better than we did after fourteen years in this business — and they proved it with a waitlist before we'd even topped out the building. Grateful doesn't quite cover it.
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